The Dove campaign for real beauty is "a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty." The main goal of this program is to help girls and women see that they are all beautiful, even if they don’t have the body of a model. They aim to convince people that beauty is a media creation and that everyone is beautiful in their own unique way. Instead of having billboards and advertisements with anorexic, thin models they feature ads with women of all different shapes, sizes, ages, and ethnicity. Dove also created a video online called “Evolution” which shows the way an average looking person can be changed into a supermodel with the help of hair and makeup artists, Photoshop, and a computer. I watched the video myself and I was shocked to see how easy it looked to edit the picture to create something that we saw as beautiful. The actress started off with her hair down, no makeup on and in the 75 seconds they curled her hair, did her makeup, slimmed her neck, narrowed her face, made her lips fuller, her eyes bigger, and much more. If this is what happens in Hollywood and what they do for all models in photographs, then of course the average person isn’t going to look like that. I think that more businesses should make an attempt to feature “real” women in their ads so young girls and people our age can realize that Hollywood isn’t real life.
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